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Turn2us Values and Strategy

Read our mission, strategy and values that underpin our vision 

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Turn2us: Tackling financial insecurity together. 

Any of our lives can be turned upside down because of an illness, job loss or relationship breakdown. But too often we see these life events trap people in poverty.

We want to stop people being swept into poverty and give practical help to anyone already struggling to cope.

We help people find financial support such as welfare benefits, charitable grants and other support so that they can get their lives back on track. 

Read our strategy summary

Read our full three year strategy

Read our Theory of Change 

All our work is informed by the following vision, objectives and values.

Our purpose

So everyone has the opportunity to build financial sustainability and thrive, Turn2us offers the information and support people need in the face of life changing events, and collaborates to tackle the causes and symptoms of poverty.

Our objectives

  1. Deliver high-quality, practical programmes that include information and financial support so that people can build their own financial sustainability and thrive.

  2. Deliver even better impact for people facing financial hardship through the co-production of our work with experts who have lived experience, in collaboration with other organisations and through a dedication to insight, evaluation, learning and improvement. 

  3. Build the profile of Turn2us and its work to reach people facing life-changing events and experiencing poverty, and secure support for the work.

  4. Develop our influence on policy, practice and public opinion, tackling the prejudice towards people experiencing poverty and insisting on their fundamental rights to access social security.

  5. Invest in our culture, systems, knowledge and skills.

  6. Maximise our assets and secure income ethically to achieve impact.

Our values

Financial Security for All

It’s not acceptable to us that we live in an unjust society where a financial shock becoming a financial crisis is more likely for those already facing barriers to thriving.

Everyone should have access to appropriate rights, resources and support.
We actively tackle prejudice and barriers to access.

We face into the causes of financial inequality, challenging the status quo, ourselves and others in doing so.

We believe this is urgent. We will not stand by as another generation grows up without adequate money and the resources to thrive.

Together We Succeed

We are successful when we collaborate, co-create, partner and work together.

Financial hardship can happen to anyone and for many reasons.
Everyone’s needs and situation are unique. We make no assumptions, no judgements.

Financial exclusion can be complex and complicated so we must work together with those we serve as well as other partners.

Listen, Learn and Improve

To be effective, we need to deeply understand people’s experiences, the financial challenges they face, what’s important to them and how best we, and others, can provide support through a financial crisis or shock.

We are on a constant cycle of listening, learning and looking to improve. This gives us confidence in our direction. Listening attentively to people’s lived experiences. Learning from all we hear and all we experience. Looking to improve how we support, respond and progress.

We hold ourselves to account and want to be held to account by those we work with and serve. 

Each and everyone of us has our own worth and value. And it is in the spirit of humility, and equality that we hear, learn and improve the most.


We can’t rest until financial security is achieved for all.

To create change so that people can thrive we need to be proactive, take initiative, create momentum and drive forward with energy, determination and conviction.

This sense of urgency is at the heart of our culture and all we do.